Wednesday, April 3, 2013

Conscious Capitalism by CEO of Ascend Alliance Matthew Casto


For nearly forty years the annual charitable contributions in the United States have hovered around 2% of the GDP.  Today that represents about 300 billion dollars in resources available for charitable organizations to help address the social ills of the world.  While this seems like a large amount of money, it is only a fraction of the resources needed. These limited resources are utilized by over a million non profit entities to provide aide to millions of men, woman and children who are under serviced and under supported.  It is important that we continue to empower and sustain these organizations in the important work that they endeavor to provide.

The question is, “How do we empower non government charities”?  The instinctual response to this question is usually financially directed.  Most people think that non profits simply need donations.  While financial donations are an important part of the success equation, they are not the only necessary element.

So, if money is not the greatest need, you may ask, “What do non-profit entities really need to be successful, to rise above the growing social needs, and make lasting changes”?  I would submit to you that what they need is Freedom!  Non Government Organizations need freedom from the legal and philosophical limitations that hold them back from becoming self reliant and financially responsible.  They need the freedom to function like business entities.  They need access to capital investments, cutting edge marketing strategies, and adequately compensated workforce.  They need the autonomy to create long range business strategies and the flexibility to implement these strategies without unbalanced scrutiny.  They need incentives to take risks and to spend for the future.  They need to be encouraged to seek collaboration and inspired to develop efficiency. 

Sounds a lot like capitalism, doesn't it.  So I ask, “Is capitalism the solution to all of the world’s social ills?”!  I am not talking about competitive capitalism, where there is a winner and a loser.  I am talking about conscious capitalism and collaborative capitalism where all parties benefit from working together in harmonic and holistic approaches.  It may be bold to ask, but can capitalism save the world? 

At Ascend Alliance Humanitarian we believe in the power of collaboration and the strength in conscious capitalism.   This is why we working hard to promote our socially responsible business community and to forge strategic partnership with other powerful humanitarian organizations.  We are committed to building a connection economy of businesses and individuals who believe in our mission; a mission to empower individuals to become self reliant and prosperous.  As a 30 year old nonprofit organization, we are proactively striving to live in harmony with this same message, as we generate our own financial resources and build bridges of collaboration across the globe.  We are already enjoying the freedom that comes from these socially minded efforts. 

I watched a video the other day on the internet, where the speaker predicted the end of humanitarianism.  He argued that the day would come that non-profit organizations would become extinct.  He felt that the era of conscious capitalism would expand and social enterprise would eradicate charitable giving.  I do not necessarily agree with this finality of thinking, but I do sense that there will be significant changes in the future of this industry; changes which will impact our personal lives and our future business relationships. 

I can imagine a day when humanitarian organizations will proactively contribute to the overall gross domestic product; rather, than hoping to find access to a small portion of the resources currently available through the generous giving of others.    Join us in the movement towards redefining humanitarianism.  Become a member of our socially responsible business community and help us empower others towards self reliance and prosperity. 
--Matthew Casto

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